Search Engine Optimization

SEO that's
built to last.

Not tricks. Not hacks. A systematic approach across all five pillars that Google actually cares about.

T
O
C
A
U
TechnicalOn-PageContentAuthorityUX

What is SEO, really?

Search Engine Optimization is the practice of making your website more visible in search results. When someone in Houston searches "plumber near me" or "best tacos in Montrose" — SEO determines who shows up.

But here's what most agencies won't tell you: SEO isn't one thing. It's a system of interconnected factors. Miss one, and the whole thing underperforms.

93%
of online experiences start with search
75%
never scroll past page 1
27.6%
click the #1 result
0%
see page 2
The Framework

The 5 Pillars of SEO

Every successful SEO strategy addresses all five. Ignore one, and you're leaving rankings on the table.

01

Technical

The Foundation
  • Site Speed
  • Crawlability
  • Indexability
  • Security
02

On-Page

The Signals
  • Title Tags
  • Meta Data
  • Headers
  • Keywords
03

Content

The Substance
  • Quality
  • Freshness
  • Depth
  • Intent
04

Authority

The Trust
  • Backlinks
  • Domain Auth
  • Citations
  • Brand
05

UX

The Engagement
  • Core Vitals
  • Mobile
  • Usability
  • Engagement
Deep Dive

Each pillar explained

01

Technical SEO

If Google can't crawl and index your site properly, nothing else matters. Technical SEO is the infrastructure — site speed, mobile-friendliness, secure connections, proper URL structures, XML sitemaps.

Site Speed
Core Web Vitals, image optimization, caching
Crawlability
Robots.txt, sitemaps, internal linking
Indexability
Canonical tags, noindex handling, redirects
Security
HTTPS, secure forms, vulnerability fixes
02

On-Page SEO

On-page SEO is about telling Google what each page is about. Title tags, meta descriptions, headers, keyword placement, image alt text.

Title Tags
Keyword-optimized, click-worthy titles
Meta Descriptions
Compelling snippets that drive clicks
Header Structure
H1-H6 hierarchy for content organization
Keyword Optimization
Strategic placement without stuffing
03

Content

Content is what people actually come for. It needs to answer questions, solve problems, and be better than what's already ranking.

Quality & Depth
Comprehensive coverage that outranks competitors
Freshness
Regular updates and new content
Topical Authority
Clusters of related content that establish expertise
Search Intent
Matching what users actually want
04

Authority

Google ranks sites it trusts. Trust comes from backlinks — other websites linking to you.

Backlink Profile
Quality links from relevant, authoritative sites
Domain Authority
Overall site trust and ranking power
Brand Signals
Mentions, citations, branded searches
Local Citations
NAP consistency across directories
05

User Experience

Google watches how users interact with your site. If they click and immediately bounce back, that's a bad signal.

Core Web Vitals
LCP, FID, CLS performance metrics
Mobile Experience
Responsive design, touch-friendly
Engagement Metrics
Time on site, pages per session
Usability
Clear navigation, accessible design
Our Edge

Programmatic SEO
at scale.

While other agencies manually create content page by page, we use programmatic techniques to generate hundreds of targeted, high-quality pages.

100x
More pages
10x
More keywords
5x
Faster results
The pSEO Advantage
  • Target thousands of long-tail keywords simultaneously
  • Create location-specific pages for every service area
  • Build topical authority faster than manual content
  • Capture traffic competitors don't even know exists
  • Scale content production without sacrificing quality

See where you stand

Get a free SEO audit that covers all five pillars. We'll show you exactly what's working, what's broken, and the fastest path to page one.

Get Your Free Audit